About the author:
Candice Faul is the Digital Experience Strategy and Innovation Director at UserTesting. As a practitioner of Design Thinking and specializing in User Experience, Candice focuses on evolving organizations and brands with a human-centered approach. Understanding what motivates and influences people's behavior drives Candice's passion for problem-solving, instilling empathy at each stage. She has worked with organizations to transform their ability to integrate customer understanding into integrated business planning and measure performance to make decisions across CX strategies.