Scaling customer empathy for UK businesses

The old adage "the customer is always right" has never been more true. These days, companies make it or break it based on their customer experience. According to PWC, 32% of customers say they will abandon a brand that they love after a single bad experience. Giving customers the best experience they've ever had is vital to your success whether you compete on a local or global stage. 

Unfortunately, not all companies have an ongoing process for validating how their customers and target audience engage with their brand, products, and experiences. 

Here's a guide to help companies connect with and building empathy for their customers and target audience as they scale.