About the author:
Sean Ellis is the CEO and co-founder of Qualaroo, a technology company that helps marketers better understand the needs of website visitors in order to improve conversions. Sean is also the founder of GrowthHackers.com
Prior to Qualaroo, Sean held marketing leadership roles with breakout companies including Dropbox, LogMeIn (IPO), Uproar (IPO), Eventbrite and Lookout.