About the author:
UX designer, creative thinker, and problem solver with 15+ years of experience in digital product design and growth marketing. He is a strong believer in the power of design and its ability to provide meaningful and emotional connections. His main goal is to connect people and products using strategy, creativity, and technology. Alex is writing stories and lessons he learned as a designer and entrepreneur about human-centered design, product design, design systems, inclusive design, rapid prototyping, and user research. You can learn more about Alexander on LinkedIn and Twitter.