Healthcare
GSK + UserTesting
Discover how the biopharma leader builds websites that educate healthcare professionals about medicines and vaccines
Industry:
Healthcare
Company Size:
Enterprise
Role:
Designer,
Executive,
Researcher
Customer Type:
B2C,
B2B
About GSK
GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, England.
Digital innovation for GSK
To educate and support medical practitioners, it’s important they have easy access to the latest information on medicines and vaccines. GSK’s digital teams collaborate with UserTesting's Professional Services Department. GSK watches videos of UserTesting contributors interacting with their online channels. This helps GSK further build understanding of how to communicate product information to medical practitioners in ways that resonate with them, in turn equipping them with the information to effectively support patients.
Jon WardenHead of User Experience & Design, GSK“UserTesting enables us to pull from their Contributor Network, which gives us access to customers so we can test our prototypes in the right way, quickly. And we can launch seven tests in one afternoon–and potentially get feedback within the hour.”
Katy DavidProduct Insights & Experience Analyst, GSK“I think it's really important to both speak to people and see how people are reacting to digital experiences. With the help of UserTesting, we found out that healthcare professionals not only want information for themselves, they want a platform where they can also find information for patients.”
