Metaverse and virtual reality (VR)
What you'll learn
1. A better understanding of if your VR app store listing resonates with target customers and how it can improve
2. An understanding of what target audiences want and expect from a VR app/metaverse experience
3. What target audiences really think while they engage with a live VR app/metaverse
4. A target audience’s first impressions and reactions to the environment’s characters, and other app elements featured in early VR/metaverse concepts
It’s been estimated that about 1.7 billion people will be using mobile augmented reality (AR) by 2024, while 38 percent of American adults have said that they’re not aware of the metaverse. No matter your target audience, fans or otherwise, one thing is clear—the metaverse isn’t going away.
This template is helpful whether you’re starting to expand to the metaverse or wanting to better understand how products and services show up in any metaverse. Additionally, learn what users value in those experiences—and how those users prefer and expect to transact in this emerging environment.
UserTesting has four VR templates to choose from, and your timeline will depend on which you choose. If testing your app concept, it’s recommended to slot this into the early stages—before prototype or development work. If honing in on app needs and expectations, this will also fall under the early stages, before you embark on designing.
If you already have something tangible, you’ve entered the testing stage and will need contributors who have VR headsets and are willing to download your app. And finally, if your focus is your app store listing, focus on its optimization after perfecting your app with user feedback, whether you have a live link or a prototype.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.
