Quantitative research

Any kind of investigation, experiment or study where the results can be presented with numerical values.

Quantitative research is any kind of investigation, experiment or study where the results can be presented with numerical values. The data you’ll uncover in quantitative research is all to do with ‘how many, how often and/or how much, etc.’

For a complex example of quantitive data, just take a look inside the analytics of your website – pageviews, sessions, bounce-rate, frequency of visits over time – are all quantitative data.