Sustainability perception testing

Sustainability is becoming a key area of focus for consumers when they think about which companies and brands they support. According to Business Wire, 60 percent of consumers rate sustainability as an important purchasing characteristic.

However, a disconnect exists between consumers and retailers. A report by First Insight and the Baker Retailing Center found that while 66 percent of consumers are willing to shell out more for sustainable products, 66 percent of retailers believe the opposite to be true.

UserTesting works to bridge this gap with the help of these templates, which can provide your organization with the opportunity to better understand expectations, emotions, and needs about sustainability and bring human insights into consideration when developing ideal experiences and brand identity.

UserTesting has three sustainability templates to choose from, and your timeline will depend on which you choose. If testing sentiment and buying behavior, and you’ve chosen the Design Thinking Process, it’s recommended to slot this into the design stage, before the ideate stage. If honing in on program feedback, and you’re following the Agile Process, this would occur last during the feedback stage. You may even choose to conduct a comparison with competitors.

And finally, if you’re evaluating tangible, sustainable products, this would fall in the testing stage of either process.