Think-out-loud (TOL)

Study that is used to get verbal feedback from participants while they interact with your website, app or online prototype.

Think-out-loud (TOL) is a study that is used to get verbal feedback from participants while they interact with your website, app or online prototype.

Questions in a TOL test are crafted in a way to uncover insights into how users behave, make decisions, and think and feel in the context of your product or service.