Glossary

Qualitative research technique that involves conducting multiple individual interviews.

An incentive is a reward or compensation that motivates a participant to take your survey or test, in exchange for their effort and time. Having a compelling incentive is important to help your study get to the top of the ‘to do’ list of your customer.

Refers to the way content is presented and accessed from any given page on your website.

The intent path is an interactive visualization, part of the UserTesting platform, that groups specific customer behaviors, based on that individual's intent. As part of the Interactive Path Flow, it works to evaluate the web elements users engage with.

Refers to the way content is presented and accessed from any given page on your website.

In the context of human insight, an interview is a face-to-face conversation between an organization and its target audience. Sometimes called a moderated study, interviews can be conducted either in person, or more commonly, remotely via remote conferencing.