Usertesting Audience Solutions

Connect with any audience

UserTesting makes getting feedback from any audience fast and easy. Gather diverse perspectives, from the UserTesting Contributor Network in just a few hours, or connect with your own customers, partners, or employees, and more—all through the UserTesting platform.

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UserTesting Contributor Network

With the UserTesting Contributor Network, you have access to a global network, of contributors from over 30 countries. The network is unique in that every single contributor has opted-in and is qualified to provide think-out-loud feedback on your experiences, products, and brands. And with our distribution engine designed to optimize for quality and speed, more than 80% of sessions are returned in a few hours. Simply define your target audience with demographic filters or customer screener questions, and in a matter of hours, you’ll receive the rich feedback and insights you need to help you make better decisions and deliver better experiences.

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Robust network quality program

We care deeply about the quality of the feedback you receive with UserTesting, and it shows. 85% of customer-rated sessions receive a 4- or 5-star rating. Our network quality program is designed to help you avoid professional testers and participants who misrepresent their identity. We have a rigorous onboarding program, including participant terms of service, and code of conduct we enforce, an automated fraud detection solution that flags bots and other bad actors, and a team of network quality specialists that continuously monitor, maintain the network, and support customers.

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Audience management and incentives

The UserTesting Contributor Network makes it easy to test with your target audience. The platform collects and maintains audience demographic data, addresses privacy, data security, compliance, and opt-in and opt-out status, and handles participant support, notifications, and incentives. Regardless of which audiences you’re targeting, we’ll handle the details, so you can focus on the feedback and building great experiences.

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Connect with your own audiences

Sometimes the best feedback comes from contributors from your existing network. UserTesting offers several solutions for gathering rich customer experience narratives from your existing network of customers, partners, employees, or just people that follow you on social media:

  • Custom Network: Recruit and manage networks of your own users, employees, etc., with attributes unique to your business—let us take care of scheduling and incentive payments.
  • Invite Network: Send anyone a unique web link to provide feedback on either a desktop or mobile device. You can also use the link to create a QR code, or simply post it on your social media channels to fill tests quickly.
  • Community Networks: Easily distribute tests to community members in Fuel Cycle through our direct integration.

Privacy, security, and compliance

UserTesting is SOC 2 type II certified and GDPR and HIPAA-compliant, and is dedicated to enterprise-grade information security and protection of confidential data including customer experience narratives and contributor data. Our teams employ systems to detect bots and other fraudulent activity and hold all contributors accountable to the Contributor Terms of Service.

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A global network of contributors

Whether it’s Gen Z, retirees, global audiences, or your own contributors, we’ll help you gather diverse perspectives quickly

  • Retail and ecommerce customers
  • Finance professionals
  • Healthcare professionals
  • Software developers
  • Mobile and console gamers
  • Avid travelers
  • Early tech adopters
  • Frequent diners and more

Connect to the right audiences, get rich feedback, make better decisions, and build better experiences.

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Connect to the right audience, get high-quality insights.

Additional resources

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UserTesting Contributor Network

Enabling quality, on-demand feedback from your exact audience.

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Betway Customer Story

See how Betway utilized human insight to increase app downloads by 600% in emerging markets.


Participant Recruiting 101

Learn the basics of participant recruiting with this helpful resource.