UserTesting for travel and hospitality

Drive results by innovating and optimizing the travel experience for your customers

Hero custom video thumbnail solution - travel and hospitality

Create differentiated experiences in a challenging market 

Ensure your experiences meet the in-the-moment, personalized, needs and high expectations of today's travelers.

Optimize mobile travel experiences

Discover the drivers of behaviors on mobile, including why users abandon apps, what fuels frequent usage, and how you can improve experiences to drive greater adoption.

Learn more
Images for Platform, Data Machine Learning

Enrich data and analytics with customer insight

Quickly inform key business decisions with data visualization and auto-generated insights. UserTesting’s machine learning (ML) models are trained to pinpoint key moments in the customer experience, displacing hours of manual analysis.

Learn more

Reach every type of customer, from around the world

Real insights from real people. Today, the customer experience is all about smarter, better, faster.The UserTesting Contributor Network is no different.

Learn More

Create memorable experiences with UserTesting

  • “In today’s uncertain and changing travel landscape, the most important thing we can do is to give travelers the confidence they need when making travel arrangements. UserTesting gives us the human insight that allows us to do just that.”
    Oli Mival, PhD
    Director of User Research
  • "UserTesting gives us the fastest insights into our members. It not only helps us understand where to focus, but why. It has become our most essential solution for testing."
    Diya Loney
    Product Manager
    Costco Travel
  • "UserTesting gives us a distinct competitive advantage. The human insights we uncover empower us to pivot more nimbly and create better customer experiences that consistently land with success in the market. Now, we can do that again and again and again."
    Aubri Denevan
    Senior UX Researcher
    Alaska Airlines
  • “UserTesting gives us the fastest insights to fix problems and design experiences that make our customers happy to keep coming back.”
    Tammy Snow
    Head of User Research
    Expedia Group
  • "UserTesting gives us confidence that what we’re launching is going to land well and meet users’ needs and expectations."
    Lexie Lawrence
    UX Researcher

Understand customers throughout their travel journey

Get started quickly with UserTesting templates to validate concepts, discover needs, and hear your customers' thoughts on your travel experiences.

Additional resources

teaser image for 2024 THiS Austin TX event


Join us at THiS 2024

The Human Insight Summit is UserTesting's annual customer conference, a three-day event with content that centers on creating more accessible, inclusive, and customer-driven experiences through great



How to discover the trends that matter most to travelers


Customer Story

Expedia group