Industry
UserTesting for media and entertainment
Create binge-worthy media and entertainment experiences.
Create unforgettable, engaging media and entertainment experiences
Optimize mobile experiences
Discover the drivers of behaviors on mobile, including why users abandon apps, what fuels frequent usage, and how you can improve experiences to drive greater adoption.
Enrich data and analytics with customer insight
Quickly inform key business decisions with data visualization and auto-generated insights. UserTesting’s machine learning (ML) models are trained to pinpoint key moments in the customer experience, displacing hours of manual analysis.
Reach every type of customer, from around the world
Real insights from real people. Today, the customer experience is all about smarter, better, faster.The UserTesting Contributor Network is no different.
Create world-class media and entertainment experiences with UserTesting
- "We're so much closer to the customer now. And that's made our whole company better."
- "Moving into digital is an area that we have been doing for some time and are continuing to move forward in. And so learning about how users are using those products and how to best deliver them helps us grow the entire company."
- "With human insight from UserTesting, NBCUniversal's global Identity solution has proven to be the most significant feature launch to date, bringing the widest impact to all our consumer touchpoints across all our network brands.
- “If we didn’t have UserTesting to optimize our platform, we wouldn’t be nearly as successful.”
- “In the race for high quality human insights, nobody beats UserTesting. We recruit target users and complete our tests in hours, not weeks. It's our insight engine -- the power unit behind our momentum -- and a key reason why our remote design sprints are seen as so successful by our business leaders.”
- “The thing I love most about UserTesting is definitely the pool of users. It's expediting our process and allowing us to build digital experiences that we can say for sure are helping us serve our users.”
Understand the media and entertainment customer journey
Link TextAd creative, messaging, and sentiment validation
Make sure your ads resonate with your target audiences before you launch so you get the responses you're expecting
Link TextQuickly adapt and innovate
Consumer needs and expectations can change by the moment. Regularly test concepts and ideas to ensure experiences meet and exceed their expectations
Link TextOptimize experiences across devices
Optimize travel experiences across a variety of different devices to ensure a seamless journey
Link TextUnderstand the competition
Gaining consumer loyalty and trust is more competitive than ever—understand your competitors' weaknesses (or competitive advantages) to differentiate your experiences from the rest
Link TextSite design validation and discovery
Optimize your media and entertainment website to make it easy for customer to find the information they need, quickly and easily
