UserTesting for automotive

Navigate the changing automotive industry to deliver superior customer experiences.

testing in a car with phone, Kristen

Meet customers where they are in their automotive journeys

From research to purchase, maintenance to rentals, understand the wide scope of consumers' needs and expectations for automotive experiences

Build competitive automotive experiences with UserTesting

  • "Quite simply, we could not have achieved the incredible results we saw without the insights gained through UserTesting. It is by far the most potent weapon in our arsenal."
    James Lane
    UX Manager
    AAA Club Alliance
  • "What I love about UserTesting is that we can launch a test and minutes later we are getting valuable customer feedback"
    Chip Trout
    Sr. Manager, Product Design
  • "Live Conversation allows me to do journey mapping type interviews and persona type work that I couldn’t do before because of staff and budget constraints."
    Bradley Miller
    Senior UX Researcher
  • "With UserTesting, we are seeing increased conversion rates across the board."
    Varun Shah
    Eccentric Engine
  • "To help our customers launch the most compelling digital experiences, we partner with UserTesting to bring human insight into our design process, empowering us with a higher degree of confidence."
    Jaime Vasquez
    Principal Experience Architect & Digital Strategist
    Adobe Consulting

Understand customers throughout the automotive journey

Get started quickly with UserTesting templates to validate concepts, discover needs, and hear your customers' thoughts on your ecommerce experiences.

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    Customer environment and context

    Gain a deeper understanding of a customer’s environment—and how your product fits in.

    Explore template
  • journey icon

    Customer journey

    Understand how customers engage with your brand or products across multiple touchpoints.

    Explore template
  • Laptop 3 - User

    Concept validation and testing

    Get candid feedback or validation to help evaluate a new concept or idea.

    Explore template
  • feature icon

    Needs and frustrations discovery

    Identify opportunities to improve customer experiences or activities.

    Explore template
  • Monitor 2 - graph icon

    Competitive comparison

    Learn how customers feel about competitors and where you need an edge.

    Explore template
  • Mobile 3 - User icon

    Ad testing

    Gather reactions to your digital, print, or billboard—through human insight.

    Explore templates

Additional resources

Three professionals having a meeting


UX in action: Q&A with Frank Yoo, Director of Product Design at Lyft

We sat down with Lyft’s Director of Product Design, Frank Yoo, to talk about how he thinks about building product, managing design teams, and the future of ride-sharing.

Underside of a car in sepia tone


Electric pickup showdown: Tesla Cybertruck vs. Ford F150 Lightning

To learn more about how consumers felt about the two EV trucks, UserTesting asked pickup truck owners to evaluate the websites of both the Lightning and Cybertruck. 

Red toy car on a desk with a person out of focus in background


Why the traditional automotive buying experience is running on fumes

Consumers are tired of the tedium. They’re ready for the car buying process to join the digital age.