UserTesting for eCommerce

Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight

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Drive revenue through optimized ecommerce experiences

With access to more customer data and analytics than ever, it can be a challenge to translate metrics into actionable customer insight. Empowering teams with human insight enables ecommerce teams to capture richer context on customer behaviors and needs, optimize digital experience touchpoints, and make decisions quickly and with confidence.

Optimize mobile experiences

Discover the drivers of behaviors on mobile, including why users abandon apps, what fuels frequent usage, and how you can improve experiences to drive greater adoption.

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Enrich data and analytics with customer insight

Quickly inform key business decisions with data visualization and auto-generated insights. UserTesting’s machine learning (ML) models are trained to pinpoint key moments in the customer experience, displacing hours of manual analysis.

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Boost conversions by reducing friction

Drive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.

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Build competitive brand experiences with UserTesting

  • "UserTesting helped us understand what our users needed on both a UX and emotional level."
    Melanie Perkins
    Founder & CEO
  • "UserTesting is a key driver to Indeed Incubator's success because the human insights we get are so fast, helpful, and easy to share."
    Ann Enders
    Director of UX
    Indeed Incubator
  • "My CEO praised my team for the speed and quality of our insights through UserTesting. The platform gives us clear decisions in less than a day."
    Lydia Howland
    Head of User Research
  • "UserTesting allowed us to optimize our customers' search experience resulting in increased conversions and bottom-line revenue."
    Hernan Savastano
    VP of User Experience
  • "With UserTesting, we are seeing increased conversion rates across the board."
    Varun Shah
    Eccentric Engine

Understand customers throughout the buyer journey

Get started quickly with UserTesting templates to validate concepts, discover needs, and hear your customers' thoughts on your ecommerce experiences.

Additional resources

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Join us at THiS 2024

The Human Insight Summit is UserTesting's annual customer conference, a three-day event with content that centers on creating more accessible, inclusive, and customer-driven experiences through great

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4 best practices for delivering top ecommerce experiences

The ecommerce marketplace continues to grow rapidly. With increasing digital literacy amongst consumers and new markets developing worldwide, there are big wins to be had for both established and up

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Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight