Platform: Customer Experience Narrative Core
Authentic customer experiences
The UserTesting platform is your one-stop shop for accelerating time to insights. Build the test, distribute it to your target audience, and start capturing customer experiences live or on video same day or in a matter of hours.
![Rene sharing insights video, path](webp/photo-2022-cn-rene-path-test-insights-video-1200x120087d9.webp)
Scaling human insight to inform business decisions
Relying on data alone to understand customers will create an empathy gap that puts organizations at the risk of customer disconnect. With a test builder, a template gallery, and machine learning-powered test distribution engine under the hood, the UserTesting platform accelerates time to real-world, customer insights for organizations of all sizes.
Test plan builder
The test plan module includes a drag-and-drop test builder for testing anything from websites and prototypes to campaigns and competitive brands. Build your test from scratch or select from a gallery of pre-built templates to launch your test in record time
![Image for test plan](webp/image-test-plan-618x40053a3.webp)
Audience targeting
Specify your audience by screening contributors from UserTesting’s global network of contributors or connecting to your preferred network.
Choose your audience:
- UserTesting Contributor Network
- Custom networks
- Favorited network
- Invite network
- Fuel Cycle community
![image for target audience](webp/image-target-solution-company-enterprise-audience--618x40053a3.webp)
Automated test distribution
A machine learning-powered test distribution engine automatically matches you to the right audience within the UserTesting Contributor Network based on parameters including screening questions, demographics, device type, language, and custom filters.
![data base search look alike audience graphic](jpg/auto_test_distribution.png.jpg)
Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.
Multiple data streams capture:
- Facial expressions
- Tone of voice
- First reactions
- Digital interactions
![Images for Platform - Customer Experience page](https://usertesting.widen.net/content/rrg6scz75d/webp/IMAGE-customer-experience-video-capture-1236x800.webp?crop=yes&k=c&w=618&h=400&q=50)
Flexible testing capabilities
- Live interviews
- Usability testing
- Brand and messaging testing
- Card sorting
- Tree testing
- Clickstream tracking
![web solutions, design thinking, ux design, us research](webp/illust-2022-web-solutions-2400x162253a3.webp)
Faster access to contextually rich customer insights with UserTesting
![Contributor feedback, Myia](webp/photo-2022-cn-myia-feedback-2000x15053a3.webp)