Platform: Human Insight Management
Build customer-centric experiences
With auto-generated analytics and collaboration tools, we make it easy for any organization to discover and embrace business-critical customer insights.
Discover key insights and collaborate across the organization
Organizations that stay connected to their customers build stability and resilience in an unpredictable world, but it takes a village to create a customer-centric culture. The UserTesting platform arms organizations with machine learning-generated insights, data visualization, and collaboration tools so that they never lose sight of the customer.
Analytics and visualizations
Reduce time spent on manual analysis with auto-generated analytics and data visualization, accessible in the metrics dashboard. Quickly detect patterns, anomalies, and correlations or drill into relevant video clips to speed time to insights.
Intelligent insight
Our proprietary machine learning models are trained to identify key moments and insights within the customer journey.
- Sentiment and intent analysis
- Instant insight
- Interactive path flows
- Keyword mapping
- Clickstream data
Sharing and collaboration
Keep distributed teams in touch with customer experiences using insight summaries, tags, annotations, and highlight reels viewable within the platform. Teams can assign workspaces for different business units, organize results in folders, and manage workload and reviews with approval flows.
Integrating customer insights across the organization
Product and UX
Problem definition ● Customer discovery ● Feature prioritization ● Usability testing
Marketing
Website testing ● Customer journey mapping ● Messaging and positioning ● Campaign validation
Executives
Opportunity identification ● Benchmarking ● Internal implementation ● Risk mitigation
